3 Social Media Exit Strategies for when to call it quits

Once in a while a campaign has run its course, and ever so often there’s a social media strategy connected to it. Many times there’s one thing missing though: the Exit – a strategy for leaving the platform without undoing the work done. Below we’ll discuss a couple of the more frequent ones and also […]

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Does verbing your campaign equal getting a leg up in the SERP?

The dream of every keywords advertiser is completely owning a popular word – just imagine having the term “SERP” – you’d pull every SEO-interested person to your landing page at least once. Getting a good unique word and owning it is kind of hard, though. All the good ones seem to be taken somehow. So […]

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Content strategy – or “Adding content’s easy, finding a reason to is not”

Bricklayer with a bricklayer's trowel

So, you have a site and you want it to expand – just add more content, right? Cause adding content to the site isn’t a problem: Storage is infinite and band-width is cheap. Even producing the content can be relatively low-cost (especially if you do it yourself). So there’s no problem with adding new pages […]

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Infographics that influence – and why they do

Infographics, as we’ve previously written about, are a wonderful way to convey complex information in an accessible way – when correctly used. In this post I’ll give a couple of examples of good design and a couple of pointers for when you create your own. Three “classic” examples of infographics One of the top infographics […]

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A/B testing – Why and how?

A/B testing is a way to experimentally decide which of two designs is the more efficient at driving traffic to a specified goal. In it’s simplest form it’s set up to divide the visitor flow into two groups, sending one group to each design and measuring which of the designs that has the highest conversion […]

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SEO-friendly management of your user comments

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4 free tools for monitoring your social media campaign

To get back to the promise in the post 7 metrics for your social media campaign, this will be about the tools. So here we present a list of 4 free tools for measuring your social media campaign. Most of these also have a paid version, but for a smaller company the free tools work […]

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Successful user experience design for retail brands

When discussing design, we often talk about the purely visual concept, but the design of a site is so much more. In this post we’ll talk a bit about the design of flow – how the user experience is designed for making conversions. We’ll use two successful brands, Amazon and Apple, as examples of good […]

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7 metrics for your social media campaign

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3 tips on getting out there and being recognized

As a whopping 95% of Swedish marketing directors consider social media mentions to be of importance for how the brand is percieved and four out of five saying the brand is affected by how it’s acting online, there is little option than to take to the social seas and take control over how you are percieved. […]

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