Search Marketing Manager – Job Opportunity

The overall goal of team Digital Performance & UX, Digital Marketing, is to ‘design, display and maintain valuable consumer interaction on and across digital channels’. One core team function is Search Engine Marketing, managing organic and paid search across markets and digital channels. Search Marketing is a valuable channel to support achieving the overall KPIs […]

Read More»

3 Social Media Exit Strategies for when to call it quits

Once in a while a campaign has run its course, and ever so often there’s a social media strategy connected to it. Many times there’s one thing missing though: the Exit – a strategy for leaving the platform without undoing the work done. Below we’ll discuss a couple of the more frequent ones and also […]

Read More»

Google Data Highlighter Tool

In December 2012, Google released its data highlighter tool.  With this tool, it is now possible to tag data fields.  What amazed many people about this development is that no coding is necessary to achieve this goal.  With its release, “event-related data” can now easily be tagged with items like the event name, date, location, […]

Read More»

Facebook Graph Search and the Future of Online Search

Facebook recently introduced their graph search feature, which enables users to search virtually anything related to their friends.  It is possible to find everything from interests to photos and places.  Microsoft’s Bing will also be incorporated into the Facebook graph search.  (Many users don’t realize that Microsoft holds a small percentage of Facebook!)  The search […]

Read More»

Does verbing your campaign equal getting a leg up in the SERP?

The dream of every keywords advertiser is completely owning a popular word – just imagine having the term “SERP” – you’d pull every SEO-interested person to your landing page at least once. Getting a good unique word and owning it is kind of hard, though. All the good ones seem to be taken somehow. So […]

Read More»

Content strategy – or “Adding content’s easy, finding a reason to is not”

Bricklayer with a bricklayer's trowel

So, you have a site and you want it to expand – just add more content, right? Cause adding content to the site isn’t a problem: Storage is infinite and band-width is cheap. Even producing the content can be relatively low-cost (especially if you do it yourself). So there’s no problem with adding new pages […]

Read More»

WordPress Backup Plugins

WordPress backup plugins enables site owners and blog administrators to safely backup files and databases, to prevent losing entire WordPress installations and sites to occasional server errors and Hackers. Also, it’s recommended that you backup your WordPress installation and database before upgrading to the latest version of the Content Management System (CMS). WordPress is by […]

Read More»

Can SEO and User Experience Go Together?

Is it possible to blend SEO and user experience together in such a way that you achieve the SEO results you want and your readers and site users still have a positive experience at the same time?  Many websites and web marketers throw up their hands and simply conclude that it is impossible to give […]

Read More»

Infographics that influence – and why they do

Infographics, as we’ve previously written about, are a wonderful way to convey complex information in an accessible way – when correctly used. In this post I’ll give a couple of examples of good design and a couple of pointers for when you create your own. Three “classic” examples of infographics One of the top infographics […]

Read More»

A/B testing – Why and how?

A/B testing is a way to experimentally decide which of two designs is the more efficient at driving traffic to a specified goal. In it’s simplest form it’s set up to divide the visitor flow into two groups, sending one group to each design and measuring which of the designs that has the highest conversion […]

Read More»

Content for Online Marketing

The actual process of search engine optimization can get pretty technical and confusing fast and you may not have the expertise or the time to deal with this in your own business. In fact, it can be said that if you leave your site un-optimized for keywords, you will be missing out on a lot […]

Read More»

5 Reasons Why Blogging Will Improve Your SEO

Can blogging help you improve your SEO?  The short answer is, “Most definitely.”  You might not instantly think about the relationship between SEO and blogging, but one certainly exists.  Blogging will help you get noticed by search engines and, in this article, we are going to dive in and explore the key reasons that this […]

Read More»

SEO-friendly management of your user comments

User comments can be a great benefit for business. And as some sites practically live off their comments, with almost all their organic traffic coming from search engines picking up on the user generated content, it’s important to get the right stuff – whether it’s regular comments or reviews. So what can be done to […]

Read More»

How Infographics Can Help with Online Marketing

There are many different components that go into building a successful, robust and consistent online marketing campaign.  For those looking to generate long lasting results that build traffic over time, there are many successful tools that can be employed.  One of these tools comes in the form of infographics. Now you may not have used […]

Read More»

4 free tools for monitoring your social media campaign

To get back to the promise in the post 7 metrics for your social media campaign, this will be about the tools. So here we present a list of 4 free tools for measuring your social media campaign. Most of these also have a paid version, but for a smaller company the free tools work […]

Read More»

The Benefits of Social Media Marketing

Through Social Media Marketing, more and more businesses are realizing that one of the best ways of reaching out to new clients and retaining current ones, is to engage with them on the plethora of social media sites available. There are in general three types of social media marketing sites: Social Networks Link Aggregators Content […]

Read More»

Designing your Analytics Strategy

When setting up your website/app or whatever great stuff you are working on, applying analytics is often done at the end and without too much concern. However it pays off spending some time before you implement your tagging solution to design what is best for you. Create a document that dictates URL structure Any website worth visiting has […]

Read More»

Successful user experience design for retail brands

When discussing design, we often talk about the purely visual concept, but the design of a site is so much more. In this post we’ll talk a bit about the design of flow – how the user experience is designed for making conversions. We’ll use two successful brands, Amazon and Apple, as examples of good […]

Read More»

The Basics of Search Engine Marketing

As the number of websites on the Internet increased over the last decade, a variety of search engines became popular for finding and distributing content for web users. The main search engine used by most of the world is Google, however, both Yahoo! and Bing are also very popular among large demographics of users. Companies […]

Read More»

7 metrics for your social media campaign

So, you’re all set up to launch your first campaign through social media, of course hoping it will go viral. But what if it doesn’t rack up ten billion hits in the next few days – is it a total loss? Of course not! You can still evaluate the effort and get important insights into […]

Read More»

Setting Up Google Tag Manager

Setting up Google Tag Manager is actually pretty easy, and it doesn’t require very much of technical skills to get started with your account and the new concept container tags. This guide covers 4 simple steps to setting up Google Tag Manager on your site, and the only thing you need …is a Google account. […]

Read More»

Online Reputation Management

Have you ever found negative statements about your business on the Internet which you are not able to do anything about legally? Have you ever wanted a way to make sure that potential clients do not have a bad opinion about your business if they come across unjustified complaints about your products and services on […]

Read More»

Picking a Good Domain Name

Before you create your website, you will need to pick a good domain for it. A domain is an address that potential clients will need to type into their browsers to find your web page. While it is often advisable that your domain name simply be the name of your business, there are many factors […]

Read More»

Basic SEO tools for the beginner (Part 2 of 3)

The world of SEO (Search Engine Optimization) can be quite complex, but it doesn’t have to be, and even a small portion of SEO knowledge can generate a big difference in the end. Most people can easily understand the basics of Search Engines and there are plenty of good resources available for free on the […]

Read More»

Checking Your Site’s Online Potential

Before you hire a SEM company, you might want to do a bit of investigation on the Internet to get an idea of what needs to be done to get your site higher up on the rankings. In this article you will also see how you can look up effective keywords that will allow you […]

Read More»

Getting Your Site Ready for Mobile Devices

These days, a huge number of people are using mobile devices such as iPhones, Android Smartphones and tablets to access the Internet. A website formatted in a traditional way will often not display correctly on these devices and this could turn potential clients off your products or services. You need to make it a priority […]

Read More»

Interest based Twitter Ads

Twitter just announced that the company moves towards interest based twitter Ads and targeting, advertisers can now target promoted tweet campaigns based on “interest”. Not only do the company roll out two types of interest based targeting, they’re also lowering the minimum bid amount to 1 cent. Two types of Interest based Twitter ads For a […]

Read More»

How to set up a preferred domain

If you don’t set up a preferred domain, search engines may treat www and non-www versions of your domain as two independent websites. You might ask, but why should i care? It may not look like a problem because visitors to both domains are still able to reach your website and browse your content, but having […]

Read More»

Basic SEO tools for the beginner (Part 1 of 3)

The world of SEO (Search Engine Optimization) can be quite complex, but it doesn’t have to be, and even a small portion of SEO knowledge can generate a big difference in the end. Most people can easily understand the basics of Search Engines and there are plenty of good resources available for free on the […]

Read More»

3 tips on getting out there and being recognized

As a whopping 95% of Swedish marketing directors consider social media mentions to be of importance for how the brand is percieved and four out of five saying the brand is affected by how it’s acting online, there is little option than to take to the social seas and take control over how you are percieved. […]

Read More»
© Copyright