Sökmotoroptimering Specialist

(In Swedish) Som specialist inom Sökmotoroptimering (SEO) kommer du i huvudsak arbeta med det organiska söket i förbindelse med att ”sökmotorsäkra” våra kunders webbplatser. I din roll ingår att planera, implementera, samt löpande optimera och rapportera kring utfall & resultat. Rollen utspelar sig allt som oftast hos våra kunder, som en självförsörjande del i ett […]

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Sökmotormarknadsföring Specialist

(In Swedish) Som specialist inom Sökmotorannonsering (SEM/PPC) kommer du i huvudsak hantera Adwords/Bing för våra kunders räkning. I din roll ingår att planera, sätta upp kampanjer, samt löpande optimera och rapportera kring utfall & resultat. Rollen utspelar sig allt som oftast hos våra kunder, som en självförsörjande del i ett team av interna resurser, där […]

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Search Marketing Manager – Job Opportunity

The overall goal of team Digital Performance & UX, Digital Marketing, is to ‘design, display and maintain valuable consumer interaction on and across digital channels’. One core team function is Search Engine Marketing, managing organic and paid search across markets and digital channels. Search Marketing is a valuable channel to support achieving the overall KPIs […]

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Google Data Highlighter Tool

In December 2012, Google released its data highlighter tool.  With this tool, it is now possible to tag data fields.  What amazed many people about this development is that no coding is necessary to achieve this goal.  With its release, “event-related data” can now easily be tagged with items like the event name, date, location, […]

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Facebook Graph Search and the Future of Online Search

Facebook recently introduced their graph search feature, which enables users to search virtually anything related to their friends.  It is possible to find everything from interests to photos and places.  Microsoft’s Bing will also be incorporated into the Facebook graph search.  (Many users don’t realize that Microsoft holds a small percentage of Facebook!)  The search […]

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WordPress Backup Plugins

WordPress backup plugins enables site owners and blog administrators to safely backup files and databases, to prevent losing entire WordPress installations and sites to occasional server errors and Hackers. Also, it’s recommended that you backup your WordPress installation and database before upgrading to the latest version of the Content Management System (CMS). WordPress is by […]

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Can SEO and User Experience Go Together?

Is it possible to blend SEO and user experience together in such a way that you achieve the SEO results you want and your readers and site users still have a positive experience at the same time?  Many websites and web marketers throw up their hands and simply conclude that it is impossible to give […]

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Content for Online Marketing

The actual process of search engine optimization can get pretty technical and confusing fast and you may not have the expertise or the time to deal with this in your own business. In fact, it can be said that if you leave your site un-optimized for keywords, you will be missing out on a lot […]

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5 Reasons Why Blogging Will Improve Your SEO

Can blogging help you improve your SEO?  The short answer is, “Most definitely.”  You might not instantly think about the relationship between SEO and blogging, but one certainly exists.  Blogging will help you get noticed by search engines and, in this article, we are going to dive in and explore the key reasons that this […]

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SEO-friendly management of your user comments

User comments can be a great benefit for business. And as some sites practically live off their comments, with almost all their organic traffic coming from search engines picking up on the user generated content, it’s important to get the right stuff – whether it’s regular comments or reviews. So what can be done to […]

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How Infographics Can Help with Online Marketing

There are many different components that go into building a successful, robust and consistent online marketing campaign.  For those looking to generate long lasting results that build traffic over time, there are many successful tools that can be employed.  One of these tools comes in the form of infographics. Now you may not have used […]

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Basic SEO tools for the beginner (Part 2 of 3)

The world of SEO (Search Engine Optimization) can be quite complex, but it doesn’t have to be, and even a small portion of SEO knowledge can generate a big difference in the end. Most people can easily understand the basics of Search Engines and there are plenty of good resources available for free on the […]

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Checking Your Site’s Online Potential

Before you hire a SEM company, you might want to do a bit of investigation on the Internet to get an idea of what needs to be done to get your site higher up on the rankings. In this article you will also see how you can look up effective keywords that will allow you […]

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How to set up a preferred domain

If you don’t set up a preferred domain, search engines may treat www and non-www versions of your domain as two independent websites. You might ask, but why should i care? It may not look like a problem because visitors to both domains are still able to reach your website and browse your content, but having […]

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Basic SEO tools for the beginner (Part 1 of 3)

The world of SEO (Search Engine Optimization) can be quite complex, but it doesn’t have to be, and even a small portion of SEO knowledge can generate a big difference in the end. Most people can easily understand the basics of Search Engines and there are plenty of good resources available for free on the […]

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