The Benefits of Social Media Marketing

Through Social Media Marketing, more and more businesses are realizing that one of the best ways of reaching out to new clients and retaining current ones, is to engage with them on the plethora of social media sites available. There are in general three types of social media marketing sites:

Social Media Marketing on Social NetworksSocial Networks


Social Media Marketing on Link AggregatorsLink Aggregators


Social Media Marketing on Content Sharing SitesContent Sharing Sites

 

Twitter, Facebook, YouTube, Scribd, Digg and Google+ are just a few examples of the many sites that will allow you to reach a larger audience and organically grow your business on the Internet.

Social Networks

Facebook and other social networking sites are probably the most popular ways to reach potential clients. When people find content that they think is good, they are likely to share it with their friends, family and other contacts. By creating and sharing your content on Facebook you will allow it to benefit from this increased traffic and interest which will bring clients to your pages.

Here is a checklist of things you should do on Facebook for your business:

  •  Set up a company Facebook page and create regular updates and blog posts to share
  • Set up product pages on Facebook for each of your popular brands and products and have your marketing team create content to share

 

Link Aggregators

Link aggregators such as Reddit and Digg reach millions of people every day, so by creating good content and submit it to these sites, you have the potential to go viral.

Content Sharing Sites

YouTube, Vimeo and Scribd are great sites to share your company’s content on, such as eBooks, audio clips and videos. If you’re a mid/large-size company your public relations team should be creating and releasing great content on these social media marketing sites so that users can share them with their networks.