Addict-o-maticWhat does it do? This tool searches the major social media as well as some aggregated news sites of your choosing for any topic and displays an overview of the results on a comprehensive dashboard. An easy way to see where they're talking about you. Get it at: addictomatic.com
CrowdboosterWhat does it do? Crowdbooster's a tool for measuring performance on Twitter and Facebook via number of posts, follower growth, interactions, potential reach and more. Get it at: crowdbooster.com
Google AnalyticsWhat does it do?
I almost wrote "What doesn't it do?!" but collected myself. This versatile analytics software is the tool for monitoring from where your site's visitors come from and how long they hang around. We here at Salo Consulting work with Google Analytics daily for a number of different insights and have written about a whole lot of nifty ways to use it, so check it out.Get it at: www.google.com/analytics/