7 great tools for SEOWe have listed the top 7 tools & services which we have taken in consideration as basic, free and easy-to-use for anyone with little experience of Search Engine Optimization (SEO).
Keyword ResearchResearching Keywords is one of the most important and valuable activities you need to consider when setting up the SEO workflow. Using the correct kind of keywords will help you target the right kind of audience and making sure your website is ranking for the search queries that are relevant to your business.
When you think about it; it's not always about acquiring more audience, but about getting the right kind of visitors.
Kick off the keyword research by brainstorming a few relevant words and synonyms on your topic, and keep these as a reference when looking into Search Volumes, Trends & Popularity below.
AdWords: Keyword ToolFirst out is Google AdWords: Keyword Tool. The tool that the majority of SEO Professionals use when performing a keyword research. It's the basis of your detective work and it's the best free tool available for researching popularity of a keyword in terms of monthly search volumes. The Keyword tool is linked with Google AdWords and the tool uses search frequency from Google's data centers around the world. Google AdWords Keyword Tool is free of charge and you don't need to set up an AdWords account in order to use the service. Some key features of interest while working on your keyword research includes the following:
- The possibility to look at "Phrase", [Exact] and Broad match volumes can help you determine which match type fits your list of keywords and suggestions returned by the tool. E.g setting the match type to [Exact] will only show the search volume for that exact keyword idea, where a Broad match will return related grammatical forms, synonyms and related words.
- The "Locations and languages" drop-down under "Advanced Options" is crucial for anyone who is researching international keywords. Tweaking the settings to match the target location and language gives you the ability to compare Global search volumes to Local search volumes.
Insight for SearchGoogle Insight for Search is a free service that lets you see keyword popularity over time and area. The tool defaults to a global view but it's easy to drill down to specific regions and countries, using the filters. Google Insight for Search is still a work in progress, and the tool has been in "Beta" since 2004. However, the tool provides a great deal of information about any search term or keyword you possible would want to target by optimizing your website for better visibility in search engines. We have listed some helpful features that can help you fine-tune your keyword research:
- Comparing terms and keywords to determine the performance over time. Having access to this kind of data will help you target the most beneficial keywords for your website, article or campaign. Knowing exactly what terminology the "Random Surfer" uses, will increase the chances of being relevant to your target audience.
- Observing seasonal trends - It doesn't take very much of guessing to understand that searching for "Barbecue" is most popular during summer, which demonstrates the clear seasonal spikes below. Or try researching "diet book" and you will see that seasonal spikes are most prominent after New Year's Eve and those Summer BBQ's.
- The tool gives you the ability to dig into regional search popularity, which is great when researching local keywords for specific areas. The "regional interest" report defaults to a global view, but you can easily drill down to look at specific search patterns in any of the 150 countries listed in Google Insight for Search. If your SEO campaign is targeted to one specific country, you also have the possibility to narrow down your research to "City level".
Google Search BoxThe "search box" is actually a quite good tool and www.google.com is more than just a simple search interface. There are lots of useful operators and advanced search commands that can come in handy when researching keywords, but especially when spying on your "keyword competitors" in Search Engine Result Pages (SERP). We've listed a few good search commands & URL modifications that can help you understand the state of the SERP you're aiming for (Click the Adv. Search Command to see examples):
- intitle:“salo consulting” - This advanced command search for a word or phrase within the page title
- allintext:"advanced search commands" - This advanced command search for multiple words within the body text
- site:www.saloconsulting.se - This advanced search command let's you limit the results by a single domain (Returns all indexed URLs within the domain specified)
- "contact" site:www.saloconsulting.se - This advanced command search for the specified word within a site or domain