Basic SEO tools for the beginner (Part 1 of 3)

The world of SEO (Search Engine Optimization) can be quite complex, but it doesn't have to be, and even a small portion of SEO knowledge can generate a big difference in the end. Most people can easily understand the basics of Search Engines and there are plenty of good resources available for free on the web, including educational articles like this one. Depending on the complexity of your website, your time commitment and the willingness to learn new things, you may decide to hire an SEO expert to handle things for you. On the other hand, and if you are willing to try your own Search Engine Optimization Campaign, there are a couple of SEO tools we would like to recommend in order to get you started.  

7 great tools for SEO

We have listed the top 7 tools & services which we have taken in consideration as basic, free and easy-to-use for anyone with little experience of Search Engine Optimization (SEO).
The list of SEO tools is divided into a series of three articles covering Keyword Researching ToolsLink Building Tools and SEO Monitoring Tools.

Keyword Research

Researching Keywords is one of the most important and valuable activities you need to consider when setting up the SEO workflow. Using the correct kind of keywords will help you target the right kind of audience and making sure your website is ranking for the search queries that are relevant to your business.

When you think about it; it's not always about acquiring more audience, but about getting the right kind of visitors.

Keyword Brainstorming - SALO ConsultingKick off the keyword research by brainstorming a few relevant words and synonyms on your topic, and keep these as a reference when looking into Search Volumes, Trends & Popularity below.

AdWords: Keyword Tool

First out is Google AdWords: Keyword Tool. The tool that the majority of SEO Professionals use when performing a keyword research. It's the basis of your detective work and it's the best free tool available for researching popularity of a keyword in terms of monthly search volumes. The Keyword tool is linked with Google AdWords and the tool uses search frequency from Google's data centers around the world. Google AdWords Keyword Tool is free of charge and you don't need to set up an AdWords account in order to use the service. Some key features of interest while working on your keyword research includes the following:  

SEO Tools - Google Adwords Keyword Tool


Insight for Search

Google Insight for Search is a free service that lets you see keyword popularity over time and area. The tool defaults to a global view but it's easy to drill down to specific regions and countries, using the filters. Google Insight for Search is still a work in progress, and the tool has been in "Beta" since 2004. However, the tool provides a great deal of information about any search term or keyword you possible would want to target by optimizing your website for better visibility in search engines. We have listed some helpful features that can help you fine-tune your keyword research: Google Insight for Search Observing Seasonal Trends for SEO Regional interest in Insight for Search - SEO Tools  

Google Search Box

The "search box" is actually a quite good tool and is more than just a simple search interface. There are lots of useful operators and advanced search commands that can come in handy when researching keywords, but especially when spying on your "keyword competitors" in Search Engine Result Pages (SERP). SEO tools - Google Advanced Search Commands We've listed a few good search commands & URL modifications that can help you understand the state of the SERP you're aiming for (Click the Adv. Search Command to see examples): Note that you can combine the advanced search commands as you like. For the full list of operators & URL modifications, please see the chart Advanced Search Commands  


Keyword research is one of the most important branches of strategic Search Engine Optimization (SEO), and knowing what tools to use when investigating keywords and keyphrases is certainly a good starting point for your SEO campaign. The process of researching keywords draws an obvious parallel to traditional market research, which in a similar way often begins with researching the industry marketplace. To better understand the demand and what audience to target. Search Engine Optimization is often seen as the most affordable way to give a website the chance of being found by potential new costumers, and the result of a well-done keyword research will ultimately increase the chance of your website to rank well in search engines around the world! Well …thank you for reading the first out of three articles, covering the top 7 tools for SEO. We hope that you now feel confident enough to kick off your own keyword research. In the second article we will step into the world of Link Building and list which are the basic, free & easy-to-use tools for tracking and understanding your websites backlinking profile. Feel free to leave a comment below!