Is it possible to blend SEO and user experience together in such a way that you achieve the SEO results you want and your readers and site users still have a positive experience at the same time? Many websites and web marketers throw up their hands and simply conclude that it is impossible to give users quality content and simultaneously achieve their desired SEO results. In this article, we will examine how these two concepts do not have to be diametrically opposed. In fact, good web content and solid SEO that generates new traffic to your site can go hand-in-hand!
Making SEO and User Experience Work TogetherSimply stated, keyword stuffing isn’t your friend. First of all, it is dangerous, as search engines like Google will likely determine what you are doing and not send you the search engine traffic that you desire. Additionally, you are likely also damaging your relationship with your visitors. Why? Keyword stuffed articles, even when well-written ones, can be painful to read. Here are a few reasons that you will want to stay from keyword stuffing:
- Keyword stuffed articles are usually boring
- Keyword stuffed articles can be difficult to read
- When readers see too many keywords popping up over and over, they quickly conclude that your site and your business isn’t dedicated to providing quality information
- Articles that focus to intently on a given set of keywords may make your visitors, clients and potential clients feel as though you lack professionalism