Can SEO and User Experience Go Together?

Is it possible to blend SEO and user experience together in such a way that you achieve the SEO results you want and your readers and site users still have a positive experience at the same time?  Many websites and web marketers throw up their hands and simply conclude that it is impossible to give users quality content and simultaneously achieve their desired SEO results. In this article, we will examine how these two concepts do not have to be diametrically opposed.  In fact, good web content and solid SEO that generates new traffic to your site can go hand-in-hand!

Making SEO and User Experience Work Together

Simply stated, keyword stuffing isn’t your friend.  First of all, it is dangerous, as search engines like Google will likely determine what you are doing and not send you the search engine traffic that you desire.  Additionally, you are likely also damaging your relationship with your visitors.  Why?  Keyword stuffed articles, even when well-written ones, can be painful to read. Here are a few reasons that you will want to stay from keyword stuffing:

• Keyword stuffed articles are usually boring
• Keyword stuffed articles can be difficult to read
• When readers see too many keywords popping up over and over, they quickly conclude that your site and your business isn’t dedicated to providing quality information
• Articles that focus to intently on a given set of keywords may make your visitors, clients and potential clients feel as though you lack professionalism

 

Use Care with SEO and User Experience Will Blossom

Even the best articles that contain high-quality advice and observations can quickly be undermined by overly enthusiastic keyword stuffing.  The end result is that even though you may have a great deal of useful information available for your visitors, they may become irritated and leave your site long before they fully appreciate the goods and services you offer.  In short, focus on SEO too much, and you might just be undoing all of your Internet promotion and SEO endeavours. So be sure to focus on offering quality content that will be interesting for readers.  The end result will be that your visitors will want to come back to your site over and over again, and they may even use social media tools to promote your articles to others.

It’s All About Balance

Like so much in life, balance is of tremendous importance.  The more balanced your search engine optimization is, the better off your results will be in both the short and long term.  Building successful SEO results takes time, effort and a commitment to quality content.