Setting Up Google Tag Manager

Setting up Google Tag Manager is actually pretty easy, and it doesn't require very much of technical skills to get started with your account and the new concept container tags. This guide covers 4 simple steps to setting up Google Tag Manager on your site, and the only thing you need a Google account. But, first things first!

A Tag Managing tool from Google

What is Google Tag Manager?

Google Tag Manager (GTM) is yet another free tool from Google, and a solution for managing your websites tracking scripts. Most webmasters today use a number of different tracking tools for the purpose of measure Traffic, Advertising & Sales etc. and it's not unusual that multiple tools actually generates such amount of extra code that it shows an impact on your page load time and overall website performance. The Tag Manager from Google lets you install a single snippet of JavaScript tag, where you then insert numerous tracking tags in a “Container Tag”. You can choose to add, configure and update e.g. AdWords, DoubleClick, Google Analytics and non-Google tags directly from the web interface instead of editing the site code each time. Google Tag Manager allows you to easily manage all tags from one place, without having to deal with frequent changes to the HTML.  

4 simple steps to setup Google Tag Manager

Create an account

Create a Container

Google Tag Manager - Creating Containers


Add the Container Script to your site

Google Tag Manager - Adding the Container script


Add, Configure and Publish the Container Tags

  Congratulations, you’ve made it! Thanks for using this step-by-step guide, we hope that you’re now up and running with Google Tag Manager and that data is pouring in as expected. For further information about the Tag Management Tool from Google, see the Introduction Video. Please feel free to leave a comment below!