Home / Blog / the-basics-of-search-engine-marketing

The Basics of Search Engine Marketing

As the number of websites on the Internet increased over the last decade, a variety of search engines became popular for finding and distributing content for web users. The main search engine used by most of the world is Google, however, both Yahoo! and Bing are also very popular among large demographics of users. [caption id="attachment_1446" align="aligncenter" width="432"]SALO Consulting - Search Engine Market Share 2012 netmarketshare.com[/caption] Companies who wish to rank high can sign up for pay-per-click programs to popularize their content on the Internet, but increasingly, it is becoming more and more feasible to get your own website high on the organic rankings without having to invest significant advertising fees.

Preparing Your Website

The methodology to prepare your website so that it is SEO-optimized can sometimes be quite technical and complicated and may require insight to your web analytics data; so for companies who simply do not have the expertise or the time to learn the process themselves, we’re glad to help you get your site ready for the web!

The Basics of Keywords

There are three steps that need to be done before you can kick off a Search Engine Marketing campaign and start optimize your website for the "Random Surfer". First you must make sure that it is possible to index the website at all. Then, you need to work out the most relevant keywords for your business and the products you are selling. Third, you will need to optimize the text on your website using those keywords so that it will create new hits for you. As a business owner, you should know that this process can be tricky and requires some technical knowledge and coding. You can leave these technical details up to a professional SEO company, while you focus on the following: