Sökmotoroptimering Specialist

(In Swedish) Som specialist inom Sökmotoroptimering (SEO) kommer du i huvudsak arbeta med det organiska söket i förbindelse med att ”sökmotorsäkra” våra kunders webbplatser. I din roll ingår att planera, implementera, samt löpande optimera och rapportera kring utfall & resultat. Rollen utspelar sig allt som oftast hos våra kunder, som en självförsörjande del i ett […]

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Sökmotormarknadsföring Specialist

(In Swedish) Som specialist inom Sökmotorannonsering (SEM/PPC) kommer du i huvudsak hantera Adwords/Bing för våra kunders räkning. I din roll ingår att planera, sätta upp kampanjer, samt löpande optimera och rapportera kring utfall & resultat. Rollen utspelar sig allt som oftast hos våra kunder, som en självförsörjande del i ett team av interna resurser, där […]

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Search Marketing Manager – Job Opportunity

The overall goal of team Digital Performance & UX, Digital Marketing, is to ‘design, display and maintain valuable consumer interaction on and across digital channels’. One core team function is Search Engine Marketing, managing organic and paid search across markets and digital channels. Search Marketing is a valuable channel to support achieving the overall KPIs […]

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Google Data Highlighter Tool

In December 2012, Google released its data highlighter tool.  With this tool, it is now possible to tag data fields.  What amazed many people about this development is that no coding is necessary to achieve this goal.  With its release, “event-related data” can now easily be tagged with items like the event name, date, location, […]

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Facebook Graph Search and the Future of Online Search

Facebook recently introduced their graph search feature, which enables users to search virtually anything related to their friends.  It is possible to find everything from interests to photos and places.  Microsoft’s Bing will also be incorporated into the Facebook graph search.  (Many users don’t realize that Microsoft holds a small percentage of Facebook!)  The search […]

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Does verbing your campaign equal getting a leg up in the SERP?

The dream of every keywords advertiser is completely owning a popular word – just imagine having the term “SERP” – you’d pull every SEO-interested person to your landing page at least once. Getting a good unique word and owning it is kind of hard, though. All the good ones seem to be taken somehow. So […]

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Content for Online Marketing

The actual process of search engine optimization can get pretty technical and confusing fast and you may not have the expertise or the time to deal with this in your own business. In fact, it can be said that if you leave your site un-optimized for keywords, you will be missing out on a lot […]

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5 Reasons Why Blogging Will Improve Your SEO

Can blogging help you improve your SEO?  The short answer is, “Most definitely.”  You might not instantly think about the relationship between SEO and blogging, but one certainly exists.  Blogging will help you get noticed by search engines and, in this article, we are going to dive in and explore the key reasons that this […]

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The Basics of Search Engine Marketing

As the number of websites on the Internet increased over the last decade, a variety of search engines became popular for finding and distributing content for web users. The main search engine used by most of the world is Google, however, both Yahoo! and Bing are also very popular among large demographics of users. Companies […]

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Picking a Good Domain Name

Before you create your website, you will need to pick a good domain for it. A domain is an address that potential clients will need to type into their browsers to find your web page. While it is often advisable that your domain name simply be the name of your business, there are many factors […]

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Checking Your Site’s Online Potential

Before you hire a SEM company, you might want to do a bit of investigation on the Internet to get an idea of what needs to be done to get your site higher up on the rankings. In this article you will also see how you can look up effective keywords that will allow you […]

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Getting Your Site Ready for Mobile Devices

These days, a huge number of people are using mobile devices such as iPhones, Android Smartphones and tablets to access the Internet. A website formatted in a traditional way will often not display correctly on these devices and this could turn potential clients off your products or services. You need to make it a priority […]

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Basic SEO tools for the beginner (Part 1 of 3)

The world of SEO (Search Engine Optimization) can be quite complex, but it doesn’t have to be, and even a small portion of SEO knowledge can generate a big difference in the end. Most people can easily understand the basics of Search Engines and there are plenty of good resources available for free on the […]

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