3 Social Media Exit Strategies for when to call it quits

Once in a while a campaign has run its course, and ever so often there’s a social media strategy connected to it. Many times there’s one thing missing though: the Exit – a strategy for leaving the platform without undoing the work done. Below we’ll discuss a couple of the more frequent ones and also […]

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Facebook Graph Search and the Future of Online Search

Facebook recently introduced their graph search feature, which enables users to search virtually anything related to their friends.  It is possible to find everything from interests to photos and places.  Microsoft’s Bing will also be incorporated into the Facebook graph search.  (Many users don’t realize that Microsoft holds a small percentage of Facebook!)  The search […]

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SEO-friendly management of your user comments

User comments can be a great benefit for business. And as some sites practically live off their comments, with almost all their organic traffic coming from search engines picking up on the user generated content, it’s important to get the right stuff – whether it’s regular comments or reviews. So what can be done to […]

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How Infographics Can Help with Online Marketing

There are many different components that go into building a successful, robust and consistent online marketing campaign.  For those looking to generate long lasting results that build traffic over time, there are many successful tools that can be employed.  One of these tools comes in the form of infographics. Now you may not have used […]

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4 free tools for monitoring your social media campaign

To get back to the promise in the post 7 metrics for your social media campaign, this will be about the tools. So here we present a list of 4 free tools for measuring your social media campaign. Most of these also have a paid version, but for a smaller company the free tools work […]

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The Benefits of Social Media Marketing

Through Social Media Marketing, more and more businesses are realizing that one of the best ways of reaching out to new clients and retaining current ones, is to engage with them on the plethora of social media sites available. There are in general three types of social media marketing sites: Social Networks Link Aggregators Content […]

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7 metrics for your social media campaign

So, you’re all set up to launch your first campaign through social media, of course hoping it will go viral. But what if it doesn’t rack up ten billion hits in the next few days – is it a total loss? Of course not! You can still evaluate the effort and get important insights into […]

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Getting Your Site Ready for Mobile Devices

These days, a huge number of people are using mobile devices such as iPhones, Android Smartphones and tablets to access the Internet. A website formatted in a traditional way will often not display correctly on these devices and this could turn potential clients off your products or services. You need to make it a priority […]

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Interest based Twitter Ads

Twitter just announced that the company moves towards interest based twitter Ads and targeting, advertisers can now target promoted tweet campaigns based on “interest”. Not only do the company roll out two types of interest based targeting, they’re also lowering the minimum bid amount to 1 cent. Two types of Interest based Twitter ads For a […]

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3 tips on getting out there and being recognized

As a whopping 95% of Swedish marketing directors consider social media mentions to be of importance for how the brand is percieved and four out of five saying the brand is affected by how it’s acting online, there is little option than to take to the social seas and take control over how you are percieved. […]

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