Digital Analytics Specialist

As the Digital Analytics Specialist you will be joining a company with high growth ambitions. You will be responsible for the daily operations with regards to setting up, implement & secure our clients web analytics framework. Digital Analytics lies at the very core of many of our clients digital business and considered a crucial function […]

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WordPress Backup Plugins

WordPress backup plugins enables site owners and blog administrators to safely backup files and databases, to prevent losing entire WordPress installations and sites to occasional server errors and Hackers. Also, it’s recommended that you backup your WordPress installation and database before upgrading to the latest version of the Content Management System (CMS). WordPress is by […]

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A/B testing – Why and how?

A/B testing is a way to experimentally decide which of two designs is the more efficient at driving traffic to a specified goal. In it’s simplest form it’s set up to divide the visitor flow into two groups, sending one group to each design and measuring which of the designs that has the highest conversion […]

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Designing your Analytics Strategy

When setting up your website/app or whatever great stuff you are working on, applying analytics is often done at the end and without too much concern. However it pays off spending some time before you implement your tagging solution to design what is best for you. Create a document that dictates URL structure Any website worth visiting has […]

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7 metrics for your social media campaign

So, you’re all set up to launch your first campaign through social media, of course hoping it will go viral. But what if it doesn’t rack up ten billion hits in the next few days – is it a total loss? Of course not! You can still evaluate the effort and get important insights into […]

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Setting Up Google Tag Manager

Setting up Google Tag Manager is actually pretty easy, and it doesn’t require very much of technical skills to get started with your account and the new concept container tags. This guide covers 4 simple steps to setting up Google Tag Manager on your site, and the only thing you need …is a Google account. […]

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Basic SEO tools for the beginner (Part 2 of 3)

The world of SEO (Search Engine Optimization) can be quite complex, but it doesn’t have to be, and even a small portion of SEO knowledge can generate a big difference in the end. Most people can easily understand the basics of Search Engines and there are plenty of good resources available for free on the […]

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Basic SEO tools for the beginner (Part 1 of 3)

The world of SEO (Search Engine Optimization) can be quite complex, but it doesn’t have to be, and even a small portion of SEO knowledge can generate a big difference in the end. Most people can easily understand the basics of Search Engines and there are plenty of good resources available for free on the […]

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